I am a Micro-Entrepreneur. Why? Because I run a business, with only 1 employee – MYSELF. I started my first website back in 2012. At raunakc.com, I was posting tech articles. The idea was not original as most of the content was taken from other blogs or YouTube videos.
Although I was pushing a lot of content, there was something missing. No, it’s not the SEO (Search Engine Optimization) or any other technical bloggers stuff.
It was THE ORIGINALITY AND UNIQUENESS OF MY CONTENT.
You cannot clone an iPhone and expect the customers to buy it instead of the original one. Same goes for the articles, posts or content you publish on a blog.
So, after writing tech articles for a year, I deleted the blog and went back to the drawing board.
I WILL PUBLISH ONLY ORIGINAL AND UNIQUE CONTENT. That’s it!
What was I passionate about? What can I offer to my customers to help them solve a problem?
Back in high school, I self-taught myself visual effects compositing and video editing software – Adobe After Effects and Adobe Premiere Pro. And yes, I was passionate about it.
The answer was right in front of me. In October 2013, Editingcorp.com was born.
I borrowed Rs. 500 from my father for the domain name and another Rs. 500 for 30 days of web hosting. After some initial setup which includes installation of WordPress CMS (Content Management System), a theme and linking the domain to the hosting, my blog was finally live.
I really enjoyed writing articles and creating tutorials, tips & tricks. Created dozens of After Effects projects and templates to help those who are not familiar with After Effects and Premiere Pro.
What was unique about it? Everything was free.
For a year, I worked for free but it was worth the wait. I published almost 100 articles within a year and reached an audience of approx 40,000 unique users and approx 100,000 page views every single month along with a revenue stream that was enough to upgrade the servers, and support a good lifestyle.
I monetized the blog with Google Adsense program and other affiliates while keeping my content, projects, and templates available for free.
While my content was original, the unique thing about my website is the business model I used to earn the money.
Keeping the service free of cost to the users and using other relevant sources to monetize it added value to my work.
Helping people solve their motion graphics and post-production problems is my answer to the question – ‘What can I offer to my customers to help them solve a problem?’
What I am really trying to explain here is how Micro-Entrepreneurship works. There are thousands of Micro-Entrepreneurs around the world, working alone, following their passion and earning a decent income.
For it to work, you need to have a passion along with some skill and willingness to help people solve their problems.
By having a passion, I mean something that can be beneficial to others, something that can sell.
According to the author of ‘THE $100 STARTUP’ – Chris Guillebeau, you can be passionate about eating pizza but nobody is going to pay you for that.
What sells is the convergence, the intersection between something you are passionate about or good at doing and what other people are also interested in.
I was able to succeed as a Micro-Entrepreneur because I used my passion and skills to make useful products for others.
From the day I published my first blog post until today, I’ve published more than 450 detailed articles and tutorials with an overall engagement of 1 million unique users and more than 2 million page views.
Your passion and skills combined with its usefulness to others is the magic formula to succeed as a micro-entrepreneur. This formula fails when you put little or no efforts in growing and learning new skills.
I cannot call myself a micro-entrepreneur if I cannot handle each and every part of my business. To succeed as a blogger, I learned a lot of technical stuff related to web development.
How a website is created, what are the available CMS software, What is SEO and how to implement it properly, how search engines work, how to rank properly and how to get more organic traffic?
To succeed in a business, think carefully about all the skills you have that could be helpful to others and combine them with all the new skills needed to operate the business independently.
Why the Passionate Pursuit Of Happiness?
What you just read is my first article on this blog. But why the tagline – The Passionate Pursuit Of Happiness?
People think I am a successful man as I have a lot of stuff in possession. Expensive clothes, shoes, tech, and more. The fact is I am not. Although I’ve worked hard in life to buy all the stuff. Success can never be measured by money.
Success is not the key to happiness. Happiness is the key to success.
That expensive phone you bought today might give you happiness but the same phone becomes the reason for dissatisfaction as soon as the new version or model comes out.
So what am I doing about it? I am trying to minimalize. I am trying to get rid of (giving away, not selling) all the stuff that adds no value to my life. The old books, old video games, tech, clothes, unused laptop and even my old desktop computer (The computer went to Genesis Foundation School).
You might say books provide more value than anything else. YOU ARE RIGHT! By giving away, I am passing on the value and knowledge to others. I find no sense in decorating a bookshelf with hundreds of books.
I am not on the path to become a minimalist but I am surely not going to buy stuff that gives temporary happiness. Something that can add value to my life is worth the money.
But before minimalizing the physical stuff, I cleaned my virtual space. I REMOVED MY SOCIAL MEDIA.
I deleted my WhatsApp, Instagram, Snapchat and other social media profiles in November 2017. I still use a Facebook profile solely for the purpose of running Editingcorp business page.
I’ll discuss more of my social media journey in another post.
My ultimate goal is to live a life full of happiness, freedom and no regrets.
A life with no regrets is a myth. Because of regrets, we rebuild our life. Without regrets, we never learn what true happiness and freedom are.
Thanks a lot for reading. The best way to end this is a simple yet amazing quote on happiness.
REAL HAPPINESS DOESN’T COME FROM GETTING EVERYTHING YOU WANT.
IT COMES FROM SHARING WHAT YOU HAVE WITH THE PEOPLE WHO MATTER.